Effective strategies for running Snapchat ads: A case study

Snapchat provides a dynamic platform for digital marketing, particularly by using User-Generated Content (UGC) from other social networks such as TikTok. This connection can be particularly powerful for reaching a younger target group and achieving significant advertising success. In this blog post, we describe a tried and tested approach to effectively place and scale Snapchat ads, based on experience with a daily spending budget of 20,000 euros.

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Step 1: Transfer UGC ads from TikTok to Snapchat

User-generated content (UGC) has proven to be particularly authentic and appealing. Many companies are successfully using UGC on TikTok, and this content can also be very effective on Snapchat. The first step is to integrate proven UGC ads from TikTok into your Snapchat campaigns. This ensures a natural and appealing presentation of your products.

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Step 2: Using Ad Set Budget Optimization (SUBSCRIPTIONS)

Snapchat allows advertisers to optimize budgets at the ad group level (SUBSCRIPTIONS). This means that the daily budget is set for each ad group and Snapchat automatically handles the distribution of the budget based on the performance of the ads. This approach helps you use your budget efficiently and get the best results from each ad group.

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Step 3: Dynamic budget adjustment

A critical aspect of scaling Snapchat ads is dynamically adjusting the budget. Start with an initial budget and double it up to an hour every 30 minutes as long as you can maintain a good net profit percentage. This aggressive scaling can help you quickly identify which ads perform best and maximize engagement.

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Step 4: Monitor return on ad spend (ROAS)

It is critical to continuously monitor return on ad spend (ROAS). If you notice that ROAS is starting to fall, it's important to cut back on spending to ensure that it stays above the break-even point (BE). These adjustments are necessary to ensure the profitability of the campaign and avoid losses.

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Step 5: Customization and optimization

The last step is to continuously adapt and optimize your campaigns. Analyze performance data regularly to understand which elements of the ads have the biggest impact on conversion rates and ROAS. Use these insights to continuously improve your ads and get even better results.

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conclusion

Running Snapchat ads using TikTok's UGC and dynamically scaling your budget can be extremely effective when done right. By using subscriptions, continuous monitoring of ROAS and rapid adjustment of budgets, impressive daily spending and significant advertising success can be achieved. These strategies provide a solid foundation for businesses looking to expand their presence on Snapchat and achieve their digital marketing goals.