Adspend increased to €72,000 in the third month

What you'll learn from this case study

1. How to achieve your marketing goals with accurate retargeting and accurate pixel data

2. How you can harness the power of branding

3. How you can guarantee effective testing of creatives

4. Make expansion into new markets successful

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initiation

As always, when we started working with this brand, we carried out a prescriptive analysis (PA). The PA allows us to gain a full understanding of which marketing techniques were previously used to get the company to a respectable monthly turnover. In addition, our research showed us exactly where we needed to focus in order to profitably increase advertising spending. Ultimately, this led to our decision-making process, which allowed us to grow profitably.

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planning

The strategic planning of Facebook advertising campaigns is a decisive factor for success in digital marketing. At Ney Marketing, we have a data-driven approach that enables us to be profitable from day one. Our analyses have revealed that precise target group identification is at the heart of a successful retargeting strategy. As part of our planning, we attach great importance to precisely defining and segmenting the target groups. We found that previous campaigns were unable to develop the full power of retargeting because the target groups were not set or used precisely enough. This led to sub-optimal use of advertising budgets and missed opportunities.

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branding

Before we started increasing spending, this brand focused on branding. You can make a million with a business, but you can earn a billion with a brand. At Ney Marketing, we firmly believe that the lifetime value (LTV) of your customers depends heavily on the message that your brand conveys. This brand sells in the golf apparel industry, so we wanted to make sure our messaging was authentic for our target audience. We held several branding days with the company to set the company's mission statement. As soon as the mission statement was established, we were able to ensure that our marketing across all platforms was in line with this mission statement. From that point on, the results began to explode.

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Creatives

When it comes to shining in the area of social media marketing, one thing comes first: the power of creatives. At Ney Marketing, we understand that simply being present isn't enough — it's about being concise, memorable, and effective. The sound of a potential customer's ad in the digital age depends massively on the creative content that a brand shares.

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Creatives in social media marketing are the figurehead of every brand; they are the first and often the lasting impression. We are therefore dedicated to creating content that not only catches the eye but is also memorable. It's about telling stories that arouse real emotions and motivate users not only to like but to act.

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To achieve this, we dive deep into competing ads & our brand identity and extract the key messages that authentically communicate brand values. Our creatives — be it graphic design, video production, or copywriting — are fine-tuned to consistently disseminate these messages across all social media platforms. This strategic approach ensures that every contact with the brand is a step towards greater customer loyalty and an increased CR% (conversion rate).

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By focusing on innovative and strategic creatives, we enable brands to not only build a following but create a loyal community that is ready to share their passion for the brand. And that is the true value of creatives in social media marketing.

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Retargeting

In the digital marketing universe, retargeting isn't just a tactic, it's an art form. At Ney Marketing, we've mastered this art form by putting the subtle nuances of the right pixel data at the forefront of our strategies. The key is the ability to not only attract attention but also maintain and convert.

Our focus on retargeting is based on the insight that visitors who have already had an interaction with a brand are more likely to convert than those who hear about it for the first time. That's why we use custom pixels to collect valuable data that enables us to develop targeted and personalized campaigns.

We worked with a careful selection of target groups based on their behavior and interaction with the brand. This includes:

- Visitors from the last 180 days whose interest has already been piqued

- Video viewers who stayed for at least three seconds, an indicator of initial engagement

- Facebook and Instagram engagers from the last 365 days who show strong brand loyalty by merging both platforms

- The top 10% of users who spent the longest time on the site, showing a deep interest in the offer

- And those who have added an item to their shopping cart in the last 180 days (Add to Cart, ATC for short), which signals a high willingness to buy

By using these specific retargeting parameters, we have not only maximized the reach of our campaigns, but also increased the relevance and efficiency of our creatives. Every ad, every pixel is a targeted step that aims to strengthen the bond between brand and consumer and ultimately pave the way for repeated conversions and increased customer lifetime value.

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conclusion

In order to raise a brand to a seven-figure level, numerous techniques must be used.

Each marketing platform has specific subtleties that require in-depth expertise for successful performance. It is essential that improvement in each of these specialized areas be the central focus of marketing efforts to enable growth and remain competitive.