0€ to 1M € in less than a year

What you'll learn from this case study...

Why double attribution could ruin your profit margins and how to fix tracking issues

How to introduce a huge range of scarcity without annoying your customers

The importance of building omnichannel marketing campaigns

How you can use your customer base more effectively than ever

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initiation

We started working with this brand in May 2021, just as the lockdown in the US was easing. This company primarily sells sportswear and equipment in the US and UK markets.

In our prescriptive analysis phase for this client, we noticed a serious lack of consistency between marketing channels, sporadic discounts, little campaign planning, and poor creative attention on every platform.

One focus for this brand was maximum profitability... We knew that our campaign management team, email marketing specialists, and growth hacking techniques would make serious progress.

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planning

The company simply did not have the time, experience, or resources to implement a harmonious marketing strategy. Our first step was therefore to plan 3 months of proven and effective campaigns.

It was logical for our team to take control of every aspect of the brand's marketing — Facebook advertising, Google advertising, TikTok advertising, email marketing, promotional graphics creation, ad video design, and landing page development.

The consistency of marketing across every platform immediately led to better results. Within 2 weeks, sales rose by over 100%. Omnichannel marketing has a cumulative effect, and each platform works more effectively when combined and the budget is properly allocated.

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Tracking

Allocating the budget correctly is essential for predictable growth. That's why we use tools like Triple Whale to monitor the true success of our campaigns. There were big differences between the Facebook, Google Ad dashboard, and our tracking software. After making a few decisions based on the most accurate attribution point, our sales and overall results improved.

Dual attribution is a big problem that e-commerce companies face because most good marketing agencies work on a commission basis. Our tracking guarantees that there is no double allocation. This means that our ad data is more accurate (which allows us to make better marketing decisions) and we don't overcharge for duplicate attributions across different platforms.

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leveraging

After taking a closer look at the marketing funnel, we noticed a large group of previous customers that wasn't being used. A famous marketing law states that 80% of your sales come from 20% of your customers.

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That's why we've developed a VIP email system.
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A VIP system essentially segments the top 20% of your customers and offers them discounts, offers, new product launches, and much more. This causes brand loyalty to skyrocket, which increases lifetime value and ultimately leads to much more profit. We introduced this system just a few weeks after starting our partnership with this brand and email revenue jumped from 16% to 33% within a few days.

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shortage

Scarcity and urgency are tools that can be implemented in most brands without annoying potential customers. They just need to be used at the right time and in the right place. The segmentation of the target group across all platforms enables us to make the offer more relevant to the potential customer. For example, we can create a list of potential customers who were about to close a sale and then send them highly relevant offers across all of our marketing channels.

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This level of attention and proactivity is required if brands hope to reach respectable numbers. We call these marketing campaigns and events “revenue squeezes,” and they made almost $20k per day for each campaign.

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Creatives

In particular, the focus on new creatives and approaches was the main driver for the success of this brand. It was essential for us to develop a successful creative format to understand where we could strengthen our marketing agency. A successful creative format can be used over and over again.

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The way people consume content has changed a lot in recent years, and now UGC content combined with dynamic ads is leading our results. This led us to evolve our scripting team to ensure that the ads were extremely appealing and up to date with trends. We've also set up a video editing department to reuse and develop more creatives from individual video recordings. This reduced video production costs and massively increased our ad ROAS.

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conclusion

A clear roadmap and an expected goal help us execute delivery results when they need to be implemented.

This brand was struggling to escape its state of entropy and needed a clear plan of action combined with new marketing techniques to scale to the next level.

Brands need to be aware of upcoming marketing opportunities as the landscape for DTC changes so frequently. A small change in the creative strategy and platform meant that we were able to increase revenue and overall profitability of this business.