Successful Thursday before Black Friday
initiation
On 23.11.2023, the day before the much-awaited Black Friday, our team experienced an ordinary success. Thanks to our self-developed strategy and a daily budget of just under €11,000, we achieved an impressive average ROAS (return on advertising spend) of 4.14. In this article, we would like to take a look behind the scenes and reveal the success factors behind our triumph.
Strategy in focus
Our innovative approach to marketing made the difference. Instead of relying on traditional methods, we are breaking new ground. In doing so, we relied on data-driven decisions and used a sophisticated daily budget of 11,000 euros to attract maximum attention. The use of our proven tracking tool, Triple Whale, played a central role in this.
The triumph of ROAS
The average ROAS of 4.14 not only reflects the efficiency of our advertising measures, but also the relevance and response of our products in the target group. This success not only strengthens us, but also our customers, who benefited from attractive offers.
Enjoying e-commerce
Moments like these make e-commerce an exciting experience not only for our team but also for our customers. The joy of developing and implementing strategies that not only maximize sales but also customer satisfaction is the fuel that drives us.
The true standard: net profit
Despite the joy of the turnover achieved, we always remember that net profit measures actual success. In this particular case, we can proudly announce that our net profit is an impressive 11,404€. The profitability of our actions shows that success in e-commerce lies not only in figures, but also in sustainable profit.
Outlook and thanks
With this positive result behind us, we are optimistic about the coming days, particularly Black Friday. Our team thanks not only the customers for their trust, but also the employees who made this triumph possible in the first place with their commitment and expertise.
Overall, 23.11.2023 was not only the day before Black Friday, but also a day that made it clear that creative strategies, data-driven decisions and passionate teamwork are the cornerstones of sustainable e-commerce success. We look forward to continuing to innovate in the future and continue to exceed our customers' expectations.
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